Track, measure and improve your retail execution across all channels.
Shelftrak provides AI-powered insights for smarter retail decision-making.
Learn more
Shelftrak monitors and reports on key retail metrics
Display Compliance
Ensures product placements, promotions and planograms align with strategic agreements and that in-store execution matches brand guidelines.
- Reduces lost sales due to poor compliance.
- Maximises brand visibility and ensures planogram adherence.
Share of Space
Tracks brand presence and category share at SKU level, helping brands benchmark against competitors and manage share allocation.
- Identifies opportunities to increase shelf space.
- Tracks fair share of space and identifies loses and gains every period.
Price and Promotion
Captures SKU level price data and tracks promotional metrics across stores.
- Enables agile price tracking and updates.
- Ensures promotional investments deliver maximum ROI.
Display Compliance
Ensures product placements, promotions and planograms align with strategic agreements and that in-store execution matches brand guidelines.
- Reduces lost sales due to poor compliance.
- Maximises brand visibility and ensures planogram adherence.
Share of Space
Tracks brand presence and category share at SKU level, helping brands benchmark against competitors and manage share allocation.
- Identifies opportunities to increase shelf space.
- Tracks fair share of space and identifies loses and gains every period.
Price and Promotion
Captures SKU level price data and tracks promotional metrics across stores.
- Enables agile price tracking and updates.
- Ensures promotional investments deliver maximum ROI.
HOW IT WORKS
Six steps to retail mastery
From a single photo to complete shelf control, discover how Shelftrak transforms retail execution with a simple, yet powerful process.
Proven results with Shelftrak
Improvement in On-Fixture Compliance
Boost display accuracy and shop-ability, achieving measurable execution gains.
Increase in On-Shelf Availability
Improve stock accuracy by driving compliance-led, display tracking.
Increase in Field Team Productivity
Faster audits, quicker insights, and better performance.
Faster Time to Value
Unlock actionable insight in minutes—not weeks or months.
Return on Investment
Deliver high-impact sales execution, resource efficiency, and data-driven growth.
The hybrid advantage; 100% accuracy
Shelftrak's hybrid approach to shelf analysis merges zero-shot AI with trained data and final human verification, eliminating the 'blind spots' of purely automated systems. The result? Total accuracy across thousands of SKUs so you can confidently catch errors and grow your sales.
Improve your retail performance
For Brands
For Retailers
For Field Teams
Ensure flawless execution, maximise shelf presence, and drive growth.
Increase compliance, optimise shelf space and generate demand.
Eliminate reporting delays and make audits a breeze.
Travel Retail
Optimise execution across duty-free and travel hubs with rapid insights that keep products visible, promotions compliant, and operations running smoothly.
Multi-Sector Retail
Take control of your shelf space, pricing, and promotions with AI-powered tracking that helps brands and retailers stay ahead.
On-Trade and Hospitality
Drive smarter execution across bars, restaurants, and hospitality venues with data-driven visibility into product placement, pricing, and promotions.
Travel Retail
Multi-Sector Retail
On-Trade and Hospitality
Optimise execution across duty-free and travel hubs with rapid insights that keep products visible, promotions compliant, and operations running smoothly.
Take control of your shelf space, pricing, and promotions with AI-powered tracking that helps brands and retailers stay ahead.
Drive smarter execution across bars, restaurants, and hospitality venues with data-driven visibility into product placement, pricing, and promotions.
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Gin in Travel Retail is Dead. Long Live Gin!
The era of unchecked growth is over, but the category still has a vibrant, evolving future if managed well. Introduction Over the last decade, gin has enjoyed a period of exceptional growth in travel retail and domestic markets alike. This success was driven by innovation, premiumisation, and the explosion of flavoured and craft offerings. But as we trade through 2025, the landscape has shifted: gin is now a mature category. As such, managing the gin category today demands a new approach. The
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The Cost of Poor Display Compliance in Travel Retail
Walk through any travel retail store - from Dubai to Heathrow to Hong Kong - and you’ll notice that no two fixtures are exactly alike. That’s by design. Each store layout is tailored to its unique footprint, passenger flow, and commercial priorities. However, behind this variation lies a common goal: brands invest heavily in planograms to ensure their displays, however different from location to location, are executed in ways that maximise visibility, drive shopper engagement, and ultimately, l
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India’s Whisky Wall: What 70% Shelf Space Says About Alcohol Strategy in Indian Travel Retail
Walk through the duty-free stores at Delhi, Mumbai or other Indian International Airport and one truth becomes instantly clear: whisky rules the shelves. Not metaphorically, but physically. According to the latest Shelftrak analysis, more than 70% of all alcohol shelf space in Indian travel retail is allocated to Whisky, dwarfing the representation of all other categories. In contrast, across the key MENA airports, space allocation is more balanced with around 50% of their space dedicated to Wh
"We've significantly reduced out-of-stocks thanks to Shelftrak's alerts, and our team loves having accurate, actionable data at their fingertips."
